DEFINITION of ‘Video Conferencing’

A technology that allows users in different locations to hold face-to-face meetings without having to move to a single location. This technology is particularly convenient for business users in different cities or even different countries because it saves the time, expense and hassle associated with business travel. Uses for video conferencing include holding routine meetings, negotiating business deals and interviewing job candidates.

BREAKING DOWN ‘Video Conferencing’

Video conferencing’s main advantage over teleconferencing is that users can see each other, which allows them to develop stronger relationships. When a video conference is held for informal purposes, it is called a video call or video chat.


More flexibility

No matter how much notice you give for a meeting, it’s inevitable that there will be times where last minute issues arise and certain participants can’t attend. The advantage of video conferencing is that meetings can still run as planned – despite unforeseen journey delays or high priority tasks that stop people from attending.

Perfect for Remote Working

With video conferencing, remote working becomes an effective and realistic option. Impromptu meetings can be set up and held immediately, where people can come together to discuss ideas and work through documents together.

No time constraint

Hate being late because someone’s still in the meeting room you booked? Or worse, you get kicked out of your room? It’s a common issue faced by businesses that have many meetings but limited rooms to facilitate this.  Having your own dedicated online room, video conferencing enables you to control who and when you meet.



Cost saving

Similar to conference calling, video conferencing eliminates expenses for travel costs like airfares, train tickets, staff meals and hotel bills. And by saving on travel time and costs, you gain more time to be productive!


  1. High Price.

One of the major disadvantages of video conferencing: expense – You may think that you save money, for example on travel expenses. However, that same money you save may have to be used to purchase and maintain the equipment.

This will vary based on which system you use. These systems can cost anywhere between $250 and $300,000. If you have a small business or organization you may see this as a steep price.

You may have a need to fly employees out of the country and pay for accomodations to facilitate important meetings. Every situation is different.

  1. Stability of your connections

Complex Technology – Technology isn’t always trustworthy. In the middle of an important session you may be disconnected at any given time and have to wait to be reconnected (unlike meeting in person).

One thing that doesn’t happen when meeting people in person is being disconnected. This typically happens on free or very inexpensive equipment.

  1. Limited to a certain number of users at the same time

Free Systems – Usually if you try to bypass paying for an expensive system by using a free multipoint service, you may be limited in how many participants you can have at once.

This is usually the case on free systems and is sometimes okay for social chatting. However, it is not good for meetings involving groups of people.

  1. Audio quality with large groups.

Audio Clarity – It may be very difficult to hear the presenter if they don’t have a microphone or they aren’t near the microphone or camera provided. In addition you would need good quality speakers to hear a class of a big size.

Video Clarity – Video Conferencing uses more bandwidth than audio conferencing, therefore there are chances of video being of less quality than audio.

Benefits of Videoconferencing

Increases Productivity

The ability to be in several places at once without leaving your office is the next frontier. The 1990s saw a tremendous increase in productivity for American companies. The goal was to do more with less. Web sites and the Internet let us quicken the speed of communication. We believe that the use of videoconferencing will be the next driver for productivity because you will be able to keep in closer contact with customers. This closeness will lead to new ideas on how to speed up the development of new products and services.

Improves Communication & Reinforce Relationships

During a videoconference you can see the facial expressions and body language of conference participants. These are both important aspects of communication that are lost with a basic telephone call. Videoconferencing also allows the opportunity for more of your staff to have contact with your customers. From your customer’s perspective, the only person ever seen is the salesperson from your company. Wouldn’t it improve your business relationship with your best customers if they got to meet more of your internal employees?

Reduces Travel Expenses

In today’s economy, cutting down on company travel expenses is usually a real attention grabber. In practice, the results are mixed. Individuals still like to go places and visit clients and associates in person. Nothing can replace meeting someone face to face for the first time and shaking hands. There are, however, numerous situations where you can save a lot of money on airfare andhotel costs, not to mention saving the loss in productivity from being out of the office


VideoMost SDK is software videoconferencing server and mobile clients for MacOS, Linux, Android ,white board, conference recording, transcoding and more. It supports 1000 concurrent video channels per $4K PC server and enables 100 interactive video participants in a conference room, plus video broadcast to 1500 people.


SPIRIT offers VideoMost SDK for white-label licensing and lets service providers and software vendors offer videoconferencing services & video conferencing software under their own brand and billing with immediate time-to-market.



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