SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users to upload files either privately or publicly. The slide decks can then be viewed on the site itself or can be embedded on other sites. Just as YouTube allows users to upload and share videos, SlideShare allows users to upload and share slideshows.
Although the site was originally intended for businesses to share slides amongst employees, it has expanded and now hosts a huge number of slideshows which have been uploaded for anybody to view.
And a lot of people do view them. In fact, SlideShare has 60 million users, hosts over 18 million pieces of content, and gets 159 million monthly page views.
Even so, SlideShare is currently only used by around 17 percent of B2B marketers. Most social media marketers focus their efforts on Facebook, YouTube, Twitter, Instagram, and LinkedIn. HISTORY
SlideShare was officially launched on October 4, 2006. Rashmi Sinha, the CEO and co-founder of SlideShare is responsible for partnerships and product strategy. She was named amongst the world’s Top 10 Women Influencers in Web 2.0 by FastCompany. Jonathan Boutelle is the CTO of SlideShare and came up with the initial idea behind the website. He wrote the first version of the site. Amit Ranjan, the COO, heads SlideShare’s development team in India and focuses on product management, content and community.
On May 3, 2012, SlideShare announced that it was to be acquired by LinkedIn. It is reported that the deal was $118.75 million.
In December 2013, SlideShare revamped its site offering more of a visual spin on the homepage, including larger images.
THE BENEFITS OF USING SLIDESHARE:
- Using SlideShare means you won’t have to worry about hosting content on your own site since you can just embed content from SlideShare. A far more practical and less time-consuming process.
- Using SlideShare means you will be able to tap into the large number of SlideShare visitors and raise your own profile.
- Using SlideShare is low cost, since there is both a free account option and the option to go pro.
- Using SlideShare is easy, since most people are already familiar with PowerPoint and so are able to generate content relatively quickly.
- Using SlideShare will allow you to grow your brand and is perhaps the platform which can best accommodate more detailed and in-depth content – i.e., content that may not be appropriate for sharing on other social channels.
Uses of internet
The U.S. Department of Defense Advanced Research Projects Agency (ARPA) funded a research project that created a packet switching network known as the ARPANET. – ARPA funded research projects that produced two satellite networks. ARPA was faced with a dilemma: Each of its networks had advantages for some situations, but each network was incompatible with the others. ARPA focused research on ways that networks could be interconnected and the Internet was envisioned and created to be an interconnection of networks that use TCP/IP protocols
- Many of these technologies were combined to create the World Wide Web. Initially designed to aid communication among physicists who worked in widely separated locations, the Web became immensely popular and eventually replaced other tools. – The U.S. government began to lift restrictions on who could use the Internet, and commercialization of the Internet began.
- With users no longer restricted to the scientific or military communities, the Internet quickly expanded to include universities, companies of all sizes, libraries, public and private schools, local and state governments, individuals, and families.
SlideShare is a great opportunity for social media marketers. But in order to make the most of the platform, you will need to take the time to create high-quality content. To do this, you will need an effective content strategy and a good content calendar.